Tips for buying online

Some helpful advice in choosing a reputable online retailer

Making a high value purchase online is not to everyone's taste. This might be due to the fact that some people like to physically touch, feel and hold the item prior to purchase whilst others may have had a disappointing or indeed negative experience in the past with an online purchase.  But the most common concern is ‘trust’ – How do you know the online retailer whom you cannot see, touch or feel is going to deal with you with honesty and integrity?

You might find the tips below useful when carrying out your search for a diamond engagement ring or diamond jewellery on the internet - after all, you need to be 100% confident that you are purchasing from a legitimate and reputable retailer.  All the information below should be clearly displayed within the pages of the website you are visiting;

Business Address - This should be a physical address with street name and postcode.  Avoid sites with just a PO box number.

Telephone number - This should be a landline number.  Always ring this to make sure it is authentic. If only a mobile number is provided as the contact point, treat this with caution. Always ring the number provided and have a chat with the customer service representatives or, in the case of nirvana diamonds you will speak with one of the proprietors of the business.

E-mail address - There should always be an email address that is clearly linked to the web site e.g. Fred@btinternet.com wouldn't be a good correlation if Fred's web site was called for example 'fredsgems.com' - the e-mail address should be 'fred@fredsgems.com'.

Company Details - A respectable UK company will be registered at Companies House and be a Limited company. The company registration number can be entered through the UK Company House website to check the registered business details. The company registration number should be clearly displayed. If these are not, ask yourself why not?
Payment - If a website offers an online payment facility (and it is always a good sign if they do as it means that the company has been reviewed by one of the UK's major banking establishments), this should always be via a secure encrypted server. This should always be highlighted on a 'Payments' page alongside the list of credit and debit cards that are accepted. A significant advantage of paying by credit card is that if anything goes wrong with the purchase, then the buyer is covered by the UK Consumer Credit Act 1974.

Nirvana Diamonds offers a fully automated online payment system for all items in our Diamond Jewellery Collections.  You can also us and place your order over the phone if you prefer. All our online payments use a secure encrypted server through our partner, Barclays Business Banking. We accept all major credit and debit cards including VISA, MasterCard, American Express and Switch.

Money back guarantee - Distance selling regulations in the UK mean that a website is obliged to offer a money back guarantee on the items it sells. The most common are a 7 or 14 day money back guarantee. Of course, the longer this period, the better it is for the customer.
At Nirvana Diamonds, we are so confident in the quality of our products that we offer a 30 day money back guarantee. See terms and conditions.

Testimonials - Whilst almost all websites will display a page of customer testimonials, it can often be difficult to ascertain whether these are all genuine comments from genuine clients. Whilst it is not advisable for websites to publish the full name, location and email address of their clients, they should have no objection to you requesting to be put in contact with one of them so that you can check it out for yourself.
All testimonials displayed on the Nirvana Diamonds website are from real and  valued clients, many of whom would be happy to confirm this with any potential customers.

Product warranties - Generally, as it is not possible to physically touch and examine the item before you purchase it online, you need to ensure that it comes with as much supporting documentation as possible.
Nirvana Diamonds  provides not only an original and unique diamond certificate from one of the world's leading independent diamond grading laboratories, but also an insurance valuation document providing our clients with complete peace of mind. Many multi-stone items are accompanied by a Nirvana Diamonds certificate of authenticity. Finally, Nirvana Diamonds assures that all our diamonds are real, natural and conflict-free.

All the above points are basic guidelines for establishing whether an internet retailer is legitimate, reputable and professional.  Working to these guidelines and by carrying out careful product research, you should be in a position to make many successful online purchases in the future.

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